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See, your logo design should have some meaning that connects it with the brand as well as the consumer just like Beats, Baskin Robbins, and Adidas that form some meaning. And while you do that, don’t go to the same designer who created them in the first place because he’ll repeat the same mistake and waste your money, energy, and time. Look at these two brands who tried to say something via their logos but the design came out very differently.
The Top 10 Bad Logos
One of the most notable aspects of the criticism surrounding this logo change was removing the beloved orange and straw image. This image had been synonymous with Tropicana's fresh and natural brand identity for years. Its absence left many consumers puzzled, as if a part of the brand's essence had been discarded.
These disastrous big-name logo redesigns are getting roasted on TikTok - Creative Bloq
These disastrous big-name logo redesigns are getting roasted on TikTok.
Posted: Wed, 09 Nov 2022 08:00:00 GMT [source]
Bad Logos Ever Created: Worst Logo Designs Of All Time
Even though KFC has changed its logo four times in the past forty years, with each re-design it becomes more and more about Colonel Sanders. A basketball brand, Champion’s company logo simply doesn’t allude to the basketball culture with its script and navy blue and red palette. Not only is the graphic design similar, the logo typography is also alike. While the signature color choice aims to increase memorability and give the logo a modern feel, it just looks old. The Arby’s original logo isn’t only one of the most uninventive monogram logos out there, but it suffers from poor graphic design.
What Makes a Bad Logo: Incongruent and irrelevant graphics
Furthermore, the emotional resonance that the original logo had cultivated over the years was conspicuously absent from the new design. The iconic orange with a straw had the power to evoke feelings of freshness, nostalgia, and the simple pleasure of sipping a glass of Tropicana orange juice. In contrast, the new logo failed to capture the same emotional depth. It left consumers disconnected and searching for the familiar warmth and comfort that the old logo had provided. Below, we’ll walk through two brands that used PickFu to test their company logo.
Underline brand mission & values
When Hillary Clinton revealed her new campaign logo in 2015, people criticized its design. Many people said that its big red arrow symbolized a shift to the right. Many people rejected the simple design because it looked amateurish. Although Colonel Harland Sanders died in 1980, he still continues to be an important part of this restaurant’s branding and advertising strategy.
A Style
Or, if you want to show that you’re an edgy company that’s not afraid to hustle for results, you might do better showing off a mean (but cute) mascot, like Adbadger does. Some organizations have launched without realizing that their logo was a branding faux pas. Some went with choices that didn’t meet audience expectations. And some have created a logo that looked great but was too restrictive when introducing new assets, which was the case with the old Discord pictogram. We're a creative branding agency dedicated to helping businesses like yours build and grow strong, memorable brands. The heart of the controversy lies in the fact that the logo disregards the environmental impact of the paint industry.
For example, if you’re a B2B business, your best bet would be to choose a design that appeals to professionals, like the one used by Tresorit. Much more detrimental to your organization’s image, it will send the message that your brand is sloppy or unprofessional. Now, large corporations with significant market shares may allow themselves to risk not being liked by consumers.
Failure to Reflect Brand Identity
The fire icon isn’t terrible but I simply can’t make a connection between sushi and open-fire grilling. Design some part of the logo to stand out above all the others. Great logos follow a give-and-take methodology where some elements are flashy while others are not pushing for more attention. You have to seriously consider how your logo will be received by the people its intended for. This is even more important when those people are diehard Welsh football fans.
Some tips on how to recognize and avoid logo design mistakes
Consider your brand's personality and the message you want to convey when selecting colours. Critics argue that the logo, with its globe drenched in paint, unwittingly reinforces the perception that the company is indifferent to environmental issues. It glorifies the idea of covering the planet in a thick coat of paint, which clashes with the growing global awareness of the need for eco-friendly, sustainable practices in every industry. Moreover, the overall aesthetic of the Kraft Foods logo leans towards a carnival-like atmosphere. A carnival-like appearance can inadvertently send mixed signals about the company's professionalism and the quality of its products.
Hilariously, several people took to Twitter to offer their own takes on the logo, and homemade creations of the SpaceX logo too. The design features an enormous single eye hovering over a huge mouth that blends into what looks like a cheap carving knife. Every decision just seems wrong, from the colours to the lack of symmetry and different thicknesses, which all give the design an even more monstrous lopsided feel. Surely someone would only go to this clinic if they want to come out looking like Frankenstein's monster. At first glance, this logo doesn’t look bad – but rotate it 90° clockwise, and you’ll see what all the fuss is about.
While, again, the font choice is sleek and invokes clarity, the logo is pretty underwhelming. So much so, in fact, that John Legere, T-Mobile’s CEO, publicly mocked the redesign. While the image is supposed to represent a cowboy hat, it’s somewhat phallic. This sends the wrong message about Arby’s’ brand identity as a family restaurant. Bad logos don’t stand out because they fail to create an emotional connection with customers.
Don’t make the mistake of choosing to work with someone you’re not likely to be compatible with. In truth, the aim of changing the logo was to make it youthful and in line with current design trends. This is something that many brands have been doing in 2021, with Volvo being another excellent example.
This Endrun logo was designed by Paul Rand who is a legendary logo designers. But we don’t blame him, even legends make mistakes sometimes. Uber just really took a very wrong turn in terms of logo design. The Shell logo isn’t only uninspiring, the color choice is reminiscent of McDonald’s.
Originality is crucial in forging a unique brand identity and fostering authenticity, helping the logo distinguish itself in a crowded marketplace. However, within the plethora of exceptional logos, there exists a spectrum where some fail to capture the essence or fail to connect with the audience, potentially impacting a brand adversely. It’s crucial to recognize the characteristics that differentiate a good logo from a bad one.
The logo should have a clear message and communicate the brand’s essence without cluttering the design. Also, a straightforward style makes it easier to duplicate the logo on various media, including business cards, websites, and billboards. “This logo suggests that something ‘down there’ is on fire, uh là là! Of course, it doesn’t hold the sense of safety one would expect. Soon, AI will be a prominent part of the logo design process, but it will be most beneficial as a tool. Like all tools, those who spend the time to learn its capabilities and how to harness is peculiarities will create the most interesting work.
Besides thousands of startups and medium-size businesses, FullStop has worked with likes of Microsoft & L’Oréal. Then, there’s this logo design from the Office of Government Commerce that became a victim of poor kerning skills. And I don’t even want to go into the details of what it looks like if you rotate it.
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